Is 7up discontinued?

Is 7up discontinued? The Dr. Pepper Snapple Group is the owner of the 7UP brand of lemon-lime soda. It dates back to the 1920s and is the oldest lemon-lime soda product still in use.

Although still a popular brand, 7-Up currently confronts fierce competition.

7UP’s market share is at a little around 1%. Its biggest rivals are Diet Sprite and Fanta, which together have roughly 30% of the market share.

Nonetheless, fans of vintage sodas still prefer 7-UP. Also, it was chosen as the official soda of the NBA Finals.

The market share of 7-UP will probably continue to decline in the years to come as a consequence of the fierce competition.

There are still bottles of 7-Up accessible. 7-Up soft drinks are still produced and sold today. Since its release in 1929, 7-Up has gained popularity as a popular soft drink.

The 7-Up formula has changed throughout the years, but the popular beverage is still easily available.

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Who Makes 7Up?

The 7-Up soft drink was first created by Charles Grigg in 1929. Before it was renamed 7-Up, the item was known as Bib-Label Lithiated Lemon-Lime Soda. 7-Up is now owned by Keurig Dr. Pepper. This company has its headquarters in Plano, Texas.

Keurig Dr. Pepper, the eighth-largest food and beverage company in the US, makes more than 125 different types of drinks.

Included in this is 7-Up, known for its lemon-lime taste. Yet sometimes, it was different from this. Until 2008, the well-known food firm Cadbury was the owner of the 7-UP.

With how many various coffees, teas, waters, soft drinks, and juices the same company makes, it wouldn’t be surprising if 7UP went unnoticed. Yet, it hasn’t, and it continues to be quite popular.

7-Up had sales of just under $1 billion in 2021 and was the tenth-most popular beverage in the country. With the product’s more than 90-year history, its present prominence is only the most recent development.

Was Cherry 7Up discontinued?

From the beginning of 7-Up’s production, its taste has changed. The original 7-Up formula was created in 1929, and it tasted quite different from the 7-Up that is popular today.

In 1963, lemon juice was added to the 7-Up mixture, further altering the flavor. In 1987, high fructose corn syrup was added to the current 7-Up mixture as a sweetener.

Early in the new millennium, Cherry 7-Up, a popular soft drink, was discontinued. Several consumers thought the artificial cherry taste was too overpowering.

Some drinkers have drawn the conclusion that it was the cause of the beverage’s discontinuation as a result of it.

Others assert that the beverage’s termination was caused by its poor sales. This is due to the fact that it was just less well-liked than other 7-Up flavors.

What happened to 7Up soda?

In the 1970s and 1980s, Geoffrey Holder made television appearances in the “Uncola” 7-Up advertisement campaign.

The purpose of this promotion was to set 7 Up apart from other cola-flavored soft drinks. In the advertisements, he is holding a set of Cola nuts and a lemon and lime in each hand.

They were referred to as “Uncola nuts” in this.

In 1972, 7-Up reached its zenith. The well-known Uncola brand advertising campaign was in full swing.

In the US, it was the third most widely used soda brand. Also, the business might express a variety of messages with the Uncola name.

There was no caffeine, according to the advertisement. Seven Up was great, and everything else was good too. In order to stand out, the Uncola brand marketed itself as a genuine substitute.

A further occurrence happened. Advertising strategies were always changing. The share of the market fell. Diet colas flooded the market and swiftly gained dominance.

7-Up had a diet version, much like other soda manufacturers. Sales growth slowed down, and with a 2% market share in 2000, it dropped to the eighth-best-selling soft drink.

It holds fewer than 1% of the market after more than 10 years. Sales decreased by 3% in 2013, continuing a decreasing trend.

And to make matters worse, it just reported its lowest level of profit in three years. 7-Up is not significant.

It is especially problematic when customers have never heard of soda since the majority of the market caters to younger demographics and the majority of soft drinks.


Being a member of a large family might make it difficult to stand apart. Even having a few siblings may be enough to draw attention away from you, even without taking into account your nieces, nephews, and relatives.

Yet, you were forced to battle with over 100 family members. Also, despite ups and downs, you were able to hold onto a remarkable portion of the spotlight for decades. This is essentially the 7-UP narrative.

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